Australian label
Country Road began as a niche women's shirting business in 1974 and in the 1980s to 1990s the brand significantly expanded their Australian store base and wholesale business, whilst also entering the US and Asian markets .
However the 90's were bad times and the business became less competitive until
Woolworths Holdings Ltd
South Africa secured a controlling interest in
Country Road in 1998. From then on the brand started to rejuvenate itself from the bottom up and relaunched with a new identity in 2004.
Australian label Country Road began as a niche women's shirting business in 1974 and in the 1980s to 1990s the brand significantly expanded their Australian store base and wholesale business, whilst also entering the US and Asian markets .
However the 90's were bad times and the business became less competitive until Woolworths Holdings Ltd South Africa secured a controlling interest in Country Road in 1998. From then on the brand started to rejuvenate itself from the bottom up and relaunched with a new identity in 2004.
