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Lagom [Interview]

I had a chat with designers Nette Sandström & Daniel Adams-Ray, creatives behind Swedish label Lagom which i earlier previewed. It was interesting to know more about the young label which was founded in 2007.
What is the brands philosophy?

Creative with a cause. Cultural advancement by challenging the status-quo.
For the spring summer 09 collection the inspiration was an English bicycle race, how much influence does the English lifestyle have on the brand as a whole?

Not very much at all actually! We are pretty confident that the annual Tweed race has got very little to do with life in England today. The word Lagom is hard to translate since it capsules a social behavior often referred to as "typically Swedish". Its origin is often debated, we as young creators like the story with the Vikings.

'When the Vikings took time off from burning and pillaging, they used to gather around the campfire to down a horn of mead. Though their thirst was great after all their exertions, it became a matter of honor for each warrior to ration his intake so that the horn didn’t run dry before everyone had a swig. In other words, one had to think team-wise, or laget om, later shortened to Lagom'.

The SS09 collection was limited to only 3 pieces, what was the main motive behind this?

A lot of smaller brands are forced to close up shop, leaving very little work for those factories actually willing to deal with small production quantities. Sadly enough, our previous producers went bankrupt so we had to re-organize our production completely. Recession means troubles if you run a small company, eventhough our sales are looking better than ever.

How can you describe the typical Lagom Man?

The typical Lagom man is humble and self confident and has in some point of his life listened to Wu-tang.

What are we to expect from the fall/winter 09 collection?

It's titled Equilibrium and is a fusion of Nordic melancholy and American gang culture which inspired the contrasts and the dynamic minimalism of the collection. This collection is a confident manifestation where the gender-neutral and the alterable silhouettes focus on the equality of humans whether they be male or female.

Images from top-bottom: Nette Sandstrom(l), Daniel Adams-Ray(r), Lagom ss09.

10 Reasons to Bag It!! This Summer

Ralph Lauren Marc Marmel
Burberry
Jil Sander
Bill Amberg
TMC Homme
Gucci
John Varvatos
Der Sammler
Leonello Borghi
In continuation of my series '10 best for summer' , i've selected the 10 best Bags for metropolitan Men, Men who are consumers of high fashion with a bank a/c to back their wants. It's certainly not a crime for Men to be bagaholics :o]

Top 10 Gladiator Sandals for Summer

Mihara YasuhiroLanvin
Asosman
Prada
Asosman
Shofolk
Topman
Diesel Black Gold
Acne
Paul & Joe
This is my selection of the 10 best gladiator sandals for metrosexuals the world over. These sadals put the 'Glad' in Gladiator :o]

10 Best Sunglasses for Summer [My Picks]

Maison Martin Margiela Banded Shades $434.95Ysl Aviator Sunglasses $252.75
Rayban Clubmaster Sunglasses $165.13
Henrik Vibskov Nathan Sunglasses $185.35
Oakley Frogskin $140.76
Carrera Champion Plastic Aviators $131.43
M:uk Gibson Keyhole Sunglasses $40.44
Rayban Wayfarer Sunglasses $193.78
Mint Vintage 70'S Sunglasses $30.33
Sabre Acetate Frame Sunglasses $134.80
As you protect your eyes from harmful uv rays this summer you might as well do it with some stylish armor that sets you apart from the average joe :o]

Yves Saint Laurent Tote

This YSL Tote is made with cotton canvas and leather. It's got red piping and leather handles featuring a half painted print. It kind of reminds me of the Jack Spade dipped wallets & bags .But its practical and roomy enough to hold all your stuff elegantly. It retails @ Diabro.


Bradley Cooper [Details Magazine Feature]

Men's Magazine Details featured The Hangover star Bradley Cooper both on the cover and an inside story where he dishes about his rise to stardom and a little bit about his childhood. The Photographs were shot by Norman Jean Roy and the piece was written by Kevin Conley.




Mjolk Dress Shoes


Australian label Mjolk have delivered these interesting Hackney Patent Leather Shoes & Hackney Suede Shoes. The label has enjoyed strong patronage in Europe and America in recent times and its no wonder. It's a typical dress shoe structure but the distinction is in the fabrication , the contrast soles work perfectly here giving the shoes an almost ethereal feel.

Diesel Black Gold Novel Gladiators

Utter manchic Diesel Black Gold Novel Gladiator Sandals is one machinery you could use to intimidate your sartorial foes :o] It's got a zip at the back for ease of entry if you're wondering how your foot would get past the cuffed ankle.

Wormland SS09 Lookbook

German label Wormland had their spring/summer lookbook shot by Ali Kepenek featuring Brazilian supermodel Evandro Soldati, Carlos Freire and Paul DiLillo in Rio de Janeiro.






Images via YVY Mag