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Burberry THE BEAT fragrance for Men

Alex Pettyfer- British Actor
George Craig- Lead vocalist for One night only
Johnny Epstein- Creative artist/ Talent Manager
Kristian Walker- Lead vocalist & guitarist of Last Gang
The new fragrance The Beat For Men from Burberry would be launched in march. It was inspired by the scent of an effortless British style heavily influenced by music from bands like - Tha Arctic Monkeys, Razorlight and Kings of Leon. The campaign was shot by David Sims